Real Estate Social Media Posts: Establish Yourself as a Real Estate Expert
Oh, hi there, realtors! So, you’re having trouble figuring out what to post on social media as part of your social media marketing strategy? I mean, we get it. It’s not like you spend 7 days a week posting cat memes or hilarious TikToks like the rest of us.
You’ve got to keep it professional, but also interesting enough to make people want to work with you.
Don’t worry, we’ve got your back. We’ve compiled a list of the best things to post on your real estate social media channels to establish yourself as a real estate expert and attract more clients. So let’s get started, shall we?
Real Estate Agents and Social Media
Social media has revolutionized the way real estate professionals connect with clients, generate leads, and build their brands.
Through a consistent and strategic social media strategy, you can showcase your expertise, market knowledge, and unique value proposition, attracting more clients and gaining a competitive edge in their market.
Benefits of Social Media for Real Estate Professionals
Increased Brand Visibility and Online Presence
One of the primary benefits of using social media for real estate professionals is the ability to increase brand visibility and establish a strong online presence.
With millions of users on platforms like Facebook, Instagram, LinkedIn, and Twitter, social media offers an unparalleled opportunity to showcase your brand and reach a broader audience.
By creating and sharing engaging content, you can build brand awareness, attract potential clients, and stay top-of-mind with your existing customers.
Enhanced Customer Engagement and Relationship Building
Real estate social media allows real estate professionals to engage with their audience on a more personal level, fostering strong relationships and building trust.
By responding to comments, answering questions, and addressing concerns, you can demonstrate your expertise and commitment to customer satisfaction.
Regular interaction with your audience also helps you stay connected with their needs and preferences, enabling you to tailor your services and marketing efforts more effectively.
Cost-effective Marketing and Lead Generation
Compared to traditional marketing channels, social media offers a cost-effective way for real estate professionals to generate leads and drive sales.
By leveraging the targeting capabilities of social media advertising, you can reach a specific demographic or geographic audience that is more likely to be interested in your services.
Moreover, organic social media content can also drive traffic to your website and help you generate leads through referrals and word-of-mouth.
Showcasing Properties and Services
Social media platforms, particularly those with a strong visual focus like Instagram and Pinterest, provide real estate professionals with an excellent opportunity to showcase their properties and services.
High-quality images, videos, and virtual tours can help you highlight the unique features of your listings and attract the attention of potential buyers or renters.
Furthermore, social media allows you to showcase your expertise by sharing valuable insights, market updates, and home buying or selling tips, positioning yourself as a trusted authority in the industry.
Staying Up-to-date with Industry Trends and News
Lastly, social media helps real estate professionals stay informed about the latest industry trends, news, and competitor activities.
By following industry influencers, joining relevant groups, and participating in online discussions, you can stay abreast of emerging trends, regulatory changes, and other factors that may impact your business.
This knowledge can help you make better strategic decisions, adapt your services, and ultimately, stay ahead of the competition.
Common Misconceptions about Social Media Marketing for Real Estate Professionals
Social media is only for young people
A common misconception is that social media primarily caters to younger audiences, and therefore, it may not be relevant for real estate professionals targeting older demographics.
However, studies show that social media usage is widespread across various age groups, including older generations. Real estate agents can leverage social media platforms to reach a diverse audience, including first-time homebuyers, downsizers, and retirees.
It’s all about self-promotion
Many real estate agents mistakenly believe that social media marketing solely involves promoting their listings and services. While showcasing properties is essential, it’s also crucial to share valuable content that engages and educates your audience, such as market updates, home buying and selling tips, and neighborhood highlights.
Striking a balance between promotional and informative content can help you build trust and credibility with your audience.
Results are immediate
Some real estate professionals expect to see instant results from their social media efforts. However, building a robust social media presence and generating leads takes time and consistent effort.
It’s essential to be patient, regularly analyze your performance, and adjust your strategy to achieve long-term success.
All platforms are the same
Each social media platform has its unique features, user demographics, and content formats. Real estate agents should understand the differences between these platforms and choose the ones that align best with their target audience and marketing objectives.
For example, Instagram and Pinterest are visually-driven platforms suitable for showcasing properties, while LinkedIn is a professional network that can help build industry connections.
Quantity over quality
Some agents believe that posting as much content as possible will lead to better results. However, it’s more important to focus on the quality of your content rather than just the quantity.
Sharing high-quality, relevant, and engaging content will resonate with your audience and help you build a strong online presence.
Social media is a standalone marketing tool
Another misconception is that real estate social media marketing can replace other marketing channels, such as email marketing, search engine optimization (SEO), and traditional advertising.
In reality, social media should be an integral part of a well-rounded marketing strategy that incorporates multiple channels to achieve the best results.
Social media is not necessary for real estate success
Some agents may think that they can succeed in the real estate industry without using social media. While it’s possible to achieve success through other marketing channels, ignoring the potential of social media can limit your reach and put you at a competitive disadvantage.
Embracing real estate social media can help you connect with more potential clients, build brand awareness, and stay up-to-date with industry trends.
Identify Your Target Audience
First off, let’s talk about your audience. Who are they? Do they like expensive homes or fixer-uppers? Are they young first-time buyers, established homeowners, or investors looking for the next hot market?
Also consider demographics such as age, income, location, and interests. Knowing your audience is key to creating content that resonates with them.
By identifying your target audience, you can tailor your content to meet their needs and interests, creating a more engaging and valuable experience for them.
Good Real Estate Social Media Posts
Now, let’s dive into some of the fun stuff – what to post! Here are some post ideas that will make you the talk of the town (or at least the talk of your followers’ feeds).
The Must-Haves
Property Listings and Virtual Tours
This is a no-brainer. Posting your new listings on your favorite social media platform is one of the best ways to generate leads and increase interest in your business. But try not to be too boring — make your followers drool over your listings.
Spice it up with high-quality photos and videos of your properties, including virtual tours and detailed descriptions. Make them fall in love with the homes you’re selling!
And don’t forget to include important details like square footage, number of bedrooms and bathrooms, location, etc., so that potential buyers know exactly what they’re looking at.
Here is an example of a property listing real estate social media post:
- Property Showcase: “🏡 Just listed! This stunning 4-bedroom family home in [neighborhood] features a spacious backyard, a modern kitchen, and hardwood floors throughout. Schedule your private tour today! [link to property listing] #NewListing #RealEstate”
Local Market Insights
Show your real estate expertise by letting your followers know what’s happening in the area. Share updates on new development projects, highlight local businesses, and showcase neighborhood events.
Also feel free to share any community news and promote local events. Give them a feel for what it’s like to live in the area by describing a special community event that might entice prospective clients to want to learn more about the local community.
You can also share interesting facts about the neighbourhood—things like the history of the area, famous people who live there, or other fun facts about the area.
This will help give potential buyers a better understanding of why they should choose you as their real estate agent when looking for their dream home.
Here is an example of a good real estate social media post highlighting the local market:
- Local Market Update: “📊 Wondering how the [city] real estate market is performing? Check out our latest market report for insights on sales, pricing trends, and inventory. [link to blog post] #RealEstateMarket #Homebuying”
Educational Content
Share informative content and real estate advice that can benefit your followers such as insider home buying tips and industry news like market updates. Teach your followers the ins and outs of buying, selling, and investing in real estate.
Let them know what’s hot, what’s not, and how they can make the most of their investment. This will help them make informed decisions when buying or selling a home.
This is also a great opportunity for you to showcase your expertise in the field and demonstrate why you’re the right person for the job. You can write blog posts about common mistakes first-time home buyers make or share helpful resources that new agents should check out when getting started in the industry. The possibilities are endless!
Here is an example of a good real estate social media post with educational content:
- Home Staging Tips: “✨ Make your home shine before listing! A well-staged home can help you sell faster and for a better price. Check out our top 5 home staging tips for a successful sale. [link to blog post] #HomeStaging #RealEstateTips”
Personal Brand Promotion
Show off your personal style and unique brand. Sharing behind-the-scenes content such as photos and videos of yourself or your team member in action, giving tours of homes, or answering questions about the industry.
Share your thoughts and opinions and let your followers know what sets you apart from the competition. Be sure to highlight your accomplishments including recent sales, awards, etc.
Here is a good real estate social media post highlighting your personal brand:
- Behind-the-Scenes Glimpse: “☕️ Morning meetings at our office! We’re discussing the latest market trends and preparing for a busy week ahead. We’re dedicated to helping our clients achieve their real estate goals! #BehindTheScenes #RealEstateLife”
Testimonials and Success Stories
Nothing speaks louder than satisfied customers! If someone had a great experience working with you as their realtor, why not ask them if they’d be willing to write a testimonial about it?
Let your happy clients do the talking. Share their success stories and glowing reviews to give your followers a sense of what it’s like to work with you. Show them that you’re the best in the business!
Here is an example of a good real estate social media post highlighting a testimonial:
- Client Testimonial: “🌟 We love hearing from our clients! Thank you, [client’s name], for your kind words and for trusting us with your home-buying journey. We’re so glad we could help you find the perfect home! #HappyClient #RealEstateSuccess”
Let’s Get Creative: Creative Social Media Post Ideas
Real Estate Memes
Everyone loves a good meme. Create and share real estate-themed memes that will have your followers laughing and sharing with their friends. You’ll be the comedic relief they never knew they needed.
Property Quizzes
Create quizzes that test your followers’ knowledge of the real estate market. Use fun and engaging questions to teach them about the industry and showcase your expertise.
Interactive Polls
Use polls to get your followers engaged and interested in your content. Ask questions like “Which room in this house is your favorite?” or “What’s your dream home style?” It’s a great way to get people talking and learning more about their preferences.
Virtual Tours with a Twist
Spice up your virtual tours by adding some fun elements. Create a virtual scavenger hunt or add some fun facts about the property to make it more interesting.
Real Estate Horror Stories
Share some of your funniest or most horrifying experiences in the industry. You’d be surprised at how many people will relate to your stories and appreciate your honesty.
Fun Facts
Did you know that the average person moves 11.7 times in their lifetime? Or that one-third of Americans would consider buying a home without having seen it in person first?
These kinds of quirky facts can be interesting and potentially helpful content for your followers—just be sure to provide citations from reputable sources so people know where the information came from!
Tips for Creating Engaging Social Media Content
When it comes to creating content as part of real estate marketing, it’s important to keep it engaging and interesting. Here are a few tips to help you out:
Use High-Quality Visuals
Grab your followers’ attention with high-quality photos and videos that showcase your properties and expertise.
Keep it Short and Sweet
Keep your captions and posts short and to the point. No one has time for long-winded content. Use snappy captions that provide key details about your content and keep your followers engaged.
Be Personable
Your followers want to get an idea of who you are as an individual, not just as a real estate professional. Let them see what makes you unique by posting personal updates (with permission from clients) such as home tours, client successes, or even fun behind-the-scenes peeks into your office or personal life!
This will help build trust between you and your followers, making them feel like they know you better than other realtors in the area. Posting funny stories or jokes related to real estate can also help break the ice and make your followers more likely to engage with your posts.
Hashtags, Hashtags, Hashtags
Use relevant hashtags to increase your reach and make your content more discoverable.
Engage With Your Audience
Respond to comments and messages, ask for feedback, and create a dialogue with your followers. It will help you build trust and establish yourself as a thought leader in the industry.
Social Media Missteps Every Realtor Should Know
Social media is a powerful tool for real estate agents to promote their brand and connect with potential clients.
However, it’s important to be mindful of certain real estate social media don’ts to avoid damaging your reputation and alienating potential customers.
Here are some social media don’ts for realtors:
Don’t Overshare Personal Information
While it’s important to show your personality and interests, avoid sharing too much personal information. This can include political views, controversial opinions, or any content that could be considered offensive or inappropriate.
Don’t Neglect Your Online Presence
It’s important to be active on social media platforms to stay relevant and visible to potential clients. Neglecting your online presence can make you seem unprofessional and out-of-touch.
Don’t Forget About Social Media Etiquette
Social media etiquette is essential for maintaining a professional image. Avoid using slang, abbreviations, or emojis that could be misinterpreted. Also, avoid oversharing irrelevant or overly personal content.
Don’t Ignore Negative Comments
Negative comments and reviews can happen, but ignoring them can make you appear unresponsive and unprofessional. Responding promptly and politely to negative comments shows that you value customer feedback and are committed to addressing concerns.
Don’t Post Inaccurate Information
As a realtor, it’s essential to provide accurate information about properties and the real estate market. Double-check all information before posting it, and avoid making exaggerated or misleading claims.
Best Social Media Platforms for a Real Estate Agent
Ready to learn which social media platforms will help you crush it in the industry? Awesome, because we’ve got the scoop on the best social media accounts to help you connect with potential clients and become the real estate Rockstar you’ve always dreamed of being!
First on our list is Instagram, a visually-driven social media platform that is perfect for showcasing your properties with stunning photos and videos. Let’s be honest, who doesn’t enjoy browsing through luxurious homes and well-designed interiors?
With Instagram, you can attract a diverse audience, including the younger crowd, first-time homebuyers, and anyone who appreciates visually appealing real estate content.
By leveraging Instagram’s unique features and tools, real estate agents can effectively market their properties and services while engaging with potential clients.
Tips for using Instagram for your real estate business:
- Use Instagram Stories: Share behind-the-scenes glimpses, open house events, and market updates through Instagram Stories to engage with your audience in real-time. You can also use the Highlights feature to save important stories for future reference.
- Leverage hashtags: Use relevant and popular real estate hashtags to increase the visibility of your posts. This can help you reach a broader audience and connect with potential clients interested in your niche.
- Post consistently: Maintain a regular posting schedule to keep your audience engaged and ensure that your content appears in their feeds. You can use a social media scheduling tool to help you plan and schedule your posts in advance.
- Utilize Instagram Reels: Create short, engaging video content using Instagram Reels to showcase property tours, share quick tips, or highlight local events and attractions.
- Track your performance: Use Instagram Insights to monitor the performance of your posts and adjust your strategy accordingly. This can help you identify which content resonates best with your audience and optimize your marketing efforts. How to Use Instagram for Real Estate Marketing.
Next on our list of social media platforms for real estate professionals is Facebook. This versatile platform allows you to share a variety of content types, including photos, videos, and written updates.
Facebook can be utilized for sharing listings, promoting your personal brand, providing educational content, and announcing upcoming open houses.
Think of Facebook as a one-stop-shop for all things real estate. It offers a wide range of features and tools that can help you connect with a diverse audience and establish long-term relationships with your followers.
Tips for using Facebook for your real estate business:
- Create a professional business page: Establish a dedicated Facebook business page for your real estate services, separate from your personal profile. This allows you to present a professional image, share relevant content, and gather valuable insights about your audience.
- Share a mix of content: Post a variety of content, including property listings, market updates, industry news, and educational articles. This can help you engage your audience, showcase your expertise, and provide value to your followers.
- Leverage Facebook Live: Use Facebook Live to broadcast open houses, property tours, or live Q&A sessions with your audience. This can help you engage with your followers in real-time and demonstrate your industry knowledge.
- Create Facebook Events: Schedule and promote upcoming open houses, webinars, or community events using Facebook Events. This feature can help you generate interest, manage RSVPs, and increase attendance at your events.
- Utilize Facebook Groups: Join or create Facebook Groups related to real estate in your local area or niche. Participate in discussions, share valuable content, and establish yourself as a trusted expert in the community.
- Run Facebook Ads: Take advantage of Facebook’s advertising platform to target specific demographics, interests, or geographic areas. This can help you reach potential clients who are more likely to be interested in your services.
By leveraging Facebook’s unique features and tools, real estate professionals can create a comprehensive marketing strategy that attracts potential clients, builds brand awareness, and fosters long-term relationships with their audience.
LinkedIn is the professional networking platform that provides an excellent opportunity for real estate agents to connect with other industry professionals, share educational content, and establish themselves as thought leaders.
This platform can be utilized to showcase your expertise, network with potential clients and investors, and engage with industry influencers.
Think of LinkedIn as the sophisticated gathering of social media, where you can develop meaningful professional connections and grow your real estate business.
Tips for using LinkedIn for your real estate business:
- Optimize your profile: Ensure your LinkedIn profile is up-to-date, complete, and professional. Include a high-quality profile photo, an engaging headline, a comprehensive summary, and relevant work experience. For a detailed guide on optimizing your profile, read our article on “How to optimize your LinkedIn profile as a Realtor “
- Share valuable content: Post informative articles, industry news, market updates, and success stories to demonstrate your expertise and knowledge in the real estate field. This can help you build credibility and attract potential clients.
- Network strategically: Connect with other real estate professionals, potential clients, and industry influencers to expand your network. Engage in meaningful conversations, offer advice, and ask for introductions or referrals when appropriate.
- Join industry groups: Participate in real estate-related LinkedIn Groups to stay updated on industry trends, share valuable insights, and engage with fellow professionals.
- Publish long-form content: Write and share long-form articles on LinkedIn to showcase your in-depth knowledge and position yourself as a thought leader in the real estate industry. This can help you gain visibility and attract a larger audience.
- Engage with your connections: Like, comment, and share content from your connections to stay engaged and build relationships. This can help you maintain visibility in your network and demonstrate your commitment to the industry.
By leveraging LinkedIn’s unique features and networking opportunities, real estate professionals can position themselves as industry experts, connect with potential clients and investors, and foster valuable professional relationships.
Next, let’s talk about Twitter. This platform is perfect for those who want to share quick market insights, educational content, and industry news. You can interact with your followers in real-time, making it the ideal platform for a local business who wants to be the life of the party.
TikTok
Last but not least, we have TikTok, the platform for all the cool kids. This video-sharing app is growing in popularity among younger generations, so it’s the perfect platform to showcase your properties, share educational content, and promote your local business.
Use it to make short and sweet videos that showcase your personality and the properties you’re selling. Check out our Realtors Guide to TikTok for more details.
Final Thoughts
Establishing yourself as an expert on social media can be a game-changer for your real estate business. By creating valuable and engaging content, you can showcase your expertise, connect with potential clients, and gain a competitive edge in your market.
Remember to identify your target audience, share a mix of content types, and engage with your followers to build trust and establish your brand.
