Commercial Real Estate Marketing
Commercial real estate marketing can be a little different than residential real estate marketing. You’re not just marketing to families, you’re marketing to businesses who are looking for a commercial property to set up shop.
Unfortunately, many commercial real estate professionals don’t give marketing the attention it deserves. They may have a website and a few social media accounts, but they don’t put any real effort into their online presence. As a result, they miss out on valuable leads and end up losing business to their more marketing-savvy competitors.
If you want to succeed in commercial real estate, it’s important to have a solid marketing strategy in place. Keep reading to learn more about the power of marketing in this industry and how you can use it to grow your business.
Importance of Marketing for Commercial Real Estate
Investing in marketing is an important part of growing your business and achieving long-term success. Consider these statistics:
– 91% of buyers start their search for a new home online (NAR)
– 80% of commercial real estate buyers say they found their broker online (CoStar)
– 70% of people trust online reviews as much as personal recommendations (Nielsen)
– 60% of buyers would consider working with a Realtor® they found through social media (NAR)
As you can see, having an online presence is essential if you want to succeed in commercial real estate. You also need to make sure that your website and social media accounts are up-to-date and active so that potential clients can easily find you and learn more about your business.
Getting Started with Commercial Real Estate Marketing
Creating a Solid Marketing Strategy
Now that you understand the importance of marketing in commercial real estate, it’s time to create a solid strategy. This will help ensure that you’re efficient with your time and budget and that you’re reaching your target audience with the right message. Here are a few tips:
Define your target audience
Who do you want to reach with your marketing efforts? Are you targeting sellers, buyers, landlords, tenants, or other professionals in the industry? The more specific you are with your target audience, the easier it will be to create content that resonates with them.
Research your competition
What are other businesses in your area doing to market their properties and services? What’s working well for them? What isn’t? Use this information to help inform your own marketing strategy.
Set realistic goals
What do you hope to achieve with your marketing efforts? Do you want to generate more leads, increase brand awareness, or drive more traffic to your website? Make sure your goals are specific, measurable, achievable, relevant, and time-bound (SMART). This will help ensure that you’re able to track your progress over time.
Commercial Real Estate Marketing Tactics
If you’re in the commercial real estate business, then you know how important it is to network. After all, relationships are key in this industry. If you’re not on LinkedIn, you’re missing out on a huge opportunity to connect with potential clients, customers, and business partners.
While it may not be the first platform that comes to mind when you think of CRE, LinkedIn offers a number of features and benefits that make it worth your while. With over 600 million members worldwide, there’s huge potential for making new connections and generating leads. Here’s a quick overview of how you can use LinkedIn for commercial real estate.
Establishing Credibility
When people Google your name, what comes up? If you have a strong LinkedIn profile, that will show up near the top of the search results. This is valuable because it helps you establish credibility with potential clients.
If they see that you have experience and endorsements from others in the industry, they’ll be more likely to do business with you.
Generating Leads
LinkedIn is a great platform for generating leads in the B2B space. There are a number of ways to do this, including connecting with people in your network, sharing helpful content, and joining groups relevant to your industry. If you can position yourself as an expert in the field, you’ll be more likely to attract leads that turn into paying clients.
Building Relationships
Most businesses are won or lost based on relationships. And LinkedIn is the perfect platform for building relationships with potential clients, referral partners, and others in your industry. By staying active on LinkedIn and engaging with others, you can develop deeper relationships that will benefit your business in the long run.
Use LinkedIn Groups to Connect with Other Professionals
There are dozens of LinkedIn groups devoted to commercial real estate, making it easy to connect with other professionals in the field.
These groups are a great resource for information, networking, and collaboration. Take some time to explore the different groups and see which ones are right for you.
Use LinkedIn Sales Navigator to Identify Prospects
LinkedIn Sales Navigator is a powerful tool that can be used to identify prospects, build lists, and track relationships.
With Sales Navigator, you can easily keep track of your interactions with potential clients and stay up-to-date on their latest news and activity. If you’re not already using Sales Navigator, now is the time to start!
Use LinkedIn Publisher to Share Your Insights
LinkedIn Publisher is a great platform for sharing your insights on the commercial real estate market. By writing articles and publishing them on LinkedIn, you can position yourself as an expert in your field and build relationships with potential clients. If you’re looking for a way to help your commercial real estate firm stand out from the competition, publishing on LinkedIn is a great option.
Video Marketing
You know what they say, a picture is worth a thousand words. Well, a video is worth a million. In the age of social media and instant gratification, people want information and they want it now. In today’s technology-driven world, it’s no surprise that digital marketing with video is one of the most powerful marketing tools available.
And when it comes to commercial real estate, video marketing can be a game-changer. A study by the Content Marketing Institute found that 80% of respondents believe that video helps customers make purchasing decisions.
Not only that, but YouTube is now the second-largest search engine in the world, behind only Google. If you’re not using video to market your commercial properties, you’re missing out on a huge opportunity to reach more potential buyers and tenants.
But where do you start? Here’s everything you need to know about how to use video marketing to boost your commercial real estate business.
How Video Can Help You Sell or Lease More Property
With video as a main aspect of your property marketing efforts, you can give potential buyers or tenants a tour of the property without them ever having to step foot inside. You can also use video to highlight the features and amenities that make your property unique. A well-produced video can be a powerful sales tool that can help you sell or lease more property.
How to Get Started with Video Marketing
The first step is to create a plan. What type of videos do you want to produce? What is your budget? Once you have a plan in place, it’s time to start producing videos. If you don’t have the in-house resources to produce videos, there are plenty of companies that specialize in real estate video production.
Tips for Producing High-Quality Real Estate Video Content
1. Keep it short and sweet.
People have short attention spans, so your videos should be concise and to the point. Aim for 2 minutes or less.
2. Highlight what makes your property unique.
Whether it’s the location, the amenities, or the history, make sure you highlight what sets your property apart from others on the market.
3. Show, don’t tell.
A picturesque tour of your property will speak volumes more than any description you could write.
4. Invest in professional-quality visuals and audio.
First impressions are everything, so you want to make sure your videos look and sound their best. Poor-quality videos will reflect poorly on your brand and turn potential customers off before they even get started.
5. Use an eye-catching thumbnail image.
This is what will show up on YouTube when people are searching for videos, so make sure it’s something that will stop scrollers in their tracks and make them want to click on your video over all the others.
6. Remember to include a call-to-action (CTA).
Tell viewers what you want them to do after watching your video – visit your website, contact you for more information, etc.
7. Promote your videos across all channels – not just YouTube!
Make sure to post them on your website (and include them in any email marketing campaigns), share them across social media platforms, and embed them in blog posts relevant to your industry/target market/location, etc.
By following these tips, you can produce high-quality videos that will help you market your commercial real estate listings more effectively and reach a wider audience than ever before! And remember – have fun with it!
These videos are an opportunity to show off your creativity and personality, so don’t be afraid to experiment until you find what works best for you and your business!
Google Business Profile
It’s no secret that the world of real estate has changed drastically in the past few years. The way we find properties, the way we market them, and the way we connect with buyers and sellers have all been impacted by technology. And one of the biggest players in this tech-driven real estate landscape is Google.
Whether you’re a realtor looking to market your listings or a developer trying to get your projects in front of potential investors, having a strong presence on search engines like Google is an essential part of any real estate marketing plan. One of the best ways to do this is by creating a Google My Business profile for your commercial real estate business as part of a local search engine optimization (SEO) strategy.
What is a Google Business Profile?
A Google My Business (GMB) profile is a free listing that allows businesses to control how they appear on Google Maps and in search results. When someone searches for your business on Google, your GMB profile is one of the first things that will show up.
Creating a GBP profile for your CRE business is a great way to increase your online visibility and reach more potential customers. But it’s not enough to simply create a GMB profile and call it a day—you need to make sure that your profile is optimized so that it’s as visible as possible in search results.
Here are a few tips for Optimizing Your CRE Google My Business Profile:
1. Choose the right category
When you’re creating your Google Business profile, you’ll be asked to choose a primary category for your business. This is an important decision, as it will determine how your business appears in search results.
For example, if you select “real estate agency” as your primary category, then your business will show up when people search for “real estate agency near me.” But if you select “commercial real estate,” then your business will show up when people search for “commercial real estate near me.”
Choose the category that you think best describes your business—and be as specific as possible. The more specific you are, the easier it will be for people to find you in search results.
2. Add photos & videos
One of the best ways to make sure that your GMB profile stands out from the crowd is by adding photos and videos. People are visual creatures, and adding photos and videos can help them get a better sense of what your business is all about.
Include photos of your team, your office space, and any listings or projects that you’re working on. And if you have any video content (like testimonials or walkthroughs), be sure to add that as well!
3. Fill out all of the fields
The more information you can provide about your business, the better. Make sure to fill out every field on your GMB profile—including things like your hours of operation, contact information, service area, and website URL. The more complete your profile is, the easier it will be for people to find what they’re looking for—and get in touch with you!
4. Use keywords wisely
Keywords are important—not just on your website, but on your GMB profile as well! When filling out the fields on your GMB profile, be sure to use relevant keywords so that people can easily find you in search results. But don’t stuff keywords into every field—that will just make your listing look spammy. Use them sparingly and carefully so that they blend in seamlessly with the rest of your content.
Add Listings to Commercial Real Estate Portals
If you’re a real estate agent or developer looking to market commercial real estate, you might be wondering how to get more listings onto popular CRE portals. Luckily, we’re here to help! Below we’ll show you some marketing strategies such as simple tips and tricks for adding your listings to the most popular CRE portals. Keep reading to learn more!
The first step is to choose the right portal or portals for your listings. The three most popular CRE portals are LoopNet, CoStar, and Realtor.com Commercial. All three sites receive millions of monthly visitors, so it’s important to choose the site or sites that are most likely to attract buyers or renters for your particular type of property.
Once you’ve chosen the right portal or portals, it’s time to create your listing. Be sure to include plenty of photos and detailed descriptions of both the property itself and any amenities it offers. You should also include your contact information so that interested parties can get in touch with you directly.
Finally, once your listing is live, be sure to share it on your own website and social media channels. You can also reach out to local news outlets and ask them to feature your listing. By following these simple tips, you’ll be able to get more eyeballs on your listings and attract potential buyers or renters from all over the world!
There’s no doubt about it: if you’re in the commercial real estate business, listing your properties on popular CRE portals is a great way to get more exposure and attract potential buyers or renters from all over the world. Follow the tips outlined in this blog post to learn how to choose the right portal or portals for your listings and get started today!
Industry Events and Conferences
There are many benefits to attending commercial real estate events and conferences. First, these events are great networking opportunities. You’ll have a chance to meet fellow professionals from other commercial real estate firms and potentially forge relationships that could lead to future business deals.
Second, you’ll be able to stay up-to-date on the latest industry trends. This is important because the commercial real estate industry is always changing and evolving. By attending events and conferences, you’ll be able to stay ahead of the curve and position yourself as an expert in your field.
Finally, these events are also great for networking with potential investors. If you’re looking to raise capital for a new project, attending an industry event or conference is a great way to meet potential investors who might be interested in funding your venture.
Types of Events and Conferences to Attend
There are a number of different types of commercial real estate events and conferences that you can attend. Some events are focused on particular sub-industries within commercial real estate, such as office leasing or investment sales.
Other events are more general in nature and provide attendees with an overview of different aspects of the industry. There are also some events that are geared toward specific geographic regions. For example, there may be an event that focuses on commercial real estate opportunities in Los Angeles or New York City.
No matter what type of event or conference you’re interested in attending, there’s sure to be something that meets your needs.
When selecting an event or conference to attend, it’s important to consider your goals. Are you looking to network with other professionals from other commercial real estate companies? Are you looking to learn about new trends? Or are you looking for potential investors?
Once you’ve identified your goals, you’ll be able to select an event or conference that will help you achieve them.
Conferences vs. Events: What’s the Difference?
While both events and conferences can be beneficial for Attendees, there are some key differences between the two. Conferences tend to be larger in scale than events, with Attendees coming from all over the country or even around the world.
These gatherings usually last multiple days and often include keynote speakers, breakout sessions, and Learning Labs where Attendees can deepen their understanding of specific topics. Events, on the other hand, are typically smaller in scale and more localized. They might last for a single day or even just a few hours, and they generally don’t include breakout sessions or Learning Labs.
That said, both types of gatherings can provide Attendees with valuable networking opportunities and a chance to learn about new trends in the industry.
If you’re involved in the commercial real estate industry—or if you’re thinking about getting involved—attending industry events and conferences is a great way to network, stay up-to-date on new trends, and position yourself as an expert in your field.
There are a variety of different types of events and conferences available, so there’s sure to be something that meets your needs regardless of your experience level or area of interest. And with so many benefits on offer, attending an industry event or conference is definitely worth your time!
Advertise in Trade Journals
You’ve found the perfect commercial real estate property and you’re ready to start marketing it to potential tenants. But where do you begin? One great way to get the word out there is by advertising in trade journals.
Trade journals are a cost-effective way to reach your target audience and get your property noticed. Plus, they can be a great source of leads. Here’s everything you need to know about advertising commercial real estate in trade journals.
What are Trade Journals?
Trade journals are magazines that focus on a particular industry or trade. For example, there are trade journals for the retail industry, the healthcare industry, the construction industry, and so on. Many trade journals have both print and digital versions, and some even have dedicated websites where you can post your listings.
Why Advertise in Trade Journals?
There are several reasons why you should advertise commercial real estate in trade journals. First of all, trade journals allow you to reach a targeted audience of potential tenants who are already interested in your type of property.
Secondly, trade journals usually have very reasonable advertising rates, especially if you commit to advertising for multiple issues. And finally, trade journals are a great way to build credibility for your business. By placing an ad in a reputable trade journal, you’re sending the message that you’re a serious player in the industry.
What You Need to Know Before You Start Advertising
Before you start placing ads in trade journals, there are a few things you need to keep in mind. First of all, make sure you have high-quality photos of your property that show it off in its best light.
You’ll also want to write attention-grabbing headlines and copy that accurately describes your property while still piquing potential tenants’ interest. Finally, don’t forget to include clear contact information so interested parties know how to get in touch with you.
Advertising commercial real estate in trade journals is a great way to reach potential tenants and market your properties effectively. Keep these tips in mind and you’ll be sure to create ads that get results.
Email Marketing
It’s no secret that email marketing is one of the most effective marketing tools available. That’s why we’ve put together some tips to help you boost your email marketing for commercial real estate. With a little bit of effort, you can take your email marketing to the next level and see some serious results.
1. Keep your subject lines short and sweet.
With so many emails competing for attention in peoples’ inboxes, it’s important to make sure that your subject lines are short, sweet, and to the point. otherwise, you run the risk of your email getting lost in the shuffle. Keep your subject lines under 50 characters if possible, and make sure they clearly communicate what’s inside the email.
2. Use images and videos to break up your text.
Nobody wants to read a wall of text, no matter how well-written it may be. That’s why it’s important to break up your text with images and videos whenever possible. Not only will this make your emails more visually appealing, but it will also make them more scannable and easy to digest. After all, who has time to read a novel these days?
3. Take advantage of CTA buttons.
CTA buttons are a great way to encourage people to take action after reading your email. Whether you’re trying to get them to RSVP to an event or download a white paper, CTA buttons can be extremely effective in driving conversions. Just make sure that your CTA buttons are clear and concise, or people will simply ignore them.
4. Keep your emails mobile-friendly.
With over half of all emails being opened on mobile devices these days, it’s more important than ever to make sure your emails are optimized for mobile viewing. This means using large font sizes, avoiding tiny images, and keeping your overall design clean and uncluttered. If your emails aren’t mobile-friendly, there’s a good chance they’ll never be seen by your target audience.
Email marketing is one of the most powerful marketing tools available—but only if it’s done right. By following the tips above, you can Boost Your Email Marketing for Commercial Real Estate and see some serious results. Just remember to keep your subject lines short, use images and videos whenever possible, take advantage of CTA buttons, and always keep your emails mobile-friendly.
Thanks for reading! We hope this article gave you a few ideas on how to market your commercial real estate. If you’re looking for more tips, be sure to subscribe to our newsletter. We send out new and innovative marketing tips every week that will help you succeed in the competitive world of commercial real estate. Have any questions? Feel free to reach out to us anytime.
