If you’re a real estate professional, chances are you’re always looking for new and innovative ways to market your properties—and with good reason. After all, the more people who see your listings, the greater the chance you have of making a sale. And what better way to reach a large audience than through social media?
Whether you’re a realtor, real estate agent, or real estate developer, if you’re not using Instagram for marketing purposes, you’re missing out! Why? Because that’s where all the cool kids are hanging out these days. Just kidding (sort of). In all seriousness, Instagram is a powerful marketing tool that should not be ignored, especially when it comes to promoting property listings. Keep reading to find out how to make the most out of Instagram for your real estate business.
Why is Instagram Important for Realtors?
As a Realtor, one of your primary goals is to get your listings in front of as many potential buyers as possible. And what better way to do that than on Instagram? With over one billion monthly active users, Instagram is one of the most popular social networking platforms in existence—which makes it a great tool for real estate marketing. It can help you reach a large audience of potential buyers and sellers.
Not only that, but nearly 60% of users say they discover new products on Instagram. You can show off your properties in all their glory with stunning photos and videos. You never know when someone may stumble across your content and decide that they’re interested in buying a property.
How To Get Started with Instagram for Real Estate
Now that we’ve gone over why you should be using Instagram for real estate marketing, let’s talk about how you can actually do it. First things first, make sure you have an Instagram account set up for your business (and not just your personal account). This might seem like a no-brainer, but you’d be surprised how many businesses still don’t have separate accounts for their professional and personal lives.
Create an engaging bio
Your bio is one of the first things people will see when they visit your profile, so it’s important to make a good impression. Keep your bio short, sweet, and to the point. Include relevant keywords (such as “real estate,” “realtor,” or “property listings”), and be sure to include a link to your website.
Creating a visually appealing Instagram feed
When it comes to Instagram, aesthetics are everything. Potential clients will scroll through your feed before deciding whether or not to follow you, so you want to make sure that your photos are high-quality and consistent with your brand. If you’re not sure where to start, take a look at some of the top real estate accounts on Instagram for inspiration. Once you have an idea of the aesthetic you’re going for, start planning out your content. This will help you make sure that your feed always looks its best.
Showcase your properties in the best light possible
Since Instagram is primarily a visual platform, it’s important to post high-quality photos and videos of your listings—after all, first impressions matter! Of course, the main focus of your Instagram account should be your properties. And when it comes to showing them off, it’s all about making them look as appealing as possible. First and foremost, that means using professional photography and videography—preferably from multiple angles. You can also use some virtual staging tools to show what the property could look like furnished.
How To Get More Followers For Your Real Estate Business
Utilize Instagram Stories
You should also take advantage of Instagram’s story function by sharing sneak peeks of upcoming listings or taking potential buyers on virtual tours of newly available properties. You can also use Instagram Stories to give potential buyers a behind-the-scenes look at your properties. For example, if you’re a real estate developer, you could give potential buyers a tour of the construction site for your latest development. This is a great way to generate interest and excitement for your project!
Use hashtags strategically
And don’t forget the power of hashtags! Hashtags are a great way to reach new audiences on Instagram. When used correctly, they can help you connect with potential buyers who are interested in what you have to offer. By using relevant hashtags (such as #househunting or #realestate), you can reach a wider audience and get more eyes on your listings. When creating hashtags for your real estate business, think about what keywords potential buyers would be searching for—and be sure to use relevant industry-specific hashtags as well (such as #realestate or #realtors).
Share helpful content
In addition to showcasing your properties, you should also share helpful content that will be useful to your target audience. For example, if you’re a realtor, you could share tips on buying or selling a home. You could also share information about the home buying or selling process. And if you’re a real estate developer, you could share information about the construction process or the features and amenities of your development. By sharing helpful content, you’ll be able to position yourself as an expert in your field and build trust with potential buyers and sellers.
Engage with potential buyers and clients
Finally, it’s important to remember that Instagram is a two-way street—in order to be successful, you need to be constantly engaging with potential buyers and clients. Once you’ve caught someone’s attention with your listing photos and relevant hashtags, it’s time to start building a relationship with them. That means commenting on their posts, liking their photos, and responding to their comments on your own posts in a timely manner. The more responsive you are, the more likely they are to consider working with you when they’re ready to buy or rent a property. If you can establish a rapport with potential buyers before they even step foot in your listing, you’ll be well on your way to closing the deal!
Explore Paid Advertising
While organic methods of building following are always best , sometimes paid advertising is necessary to reach a larger audience. You could use paid ads on Instagram or even Facebook. Just be sure that whatever method you choose, it aligns with your overall marketing strategy.
What type of Real Estate Content Should You Promote on Instagram?
Now that we’ve talked about how to increase your following, let’s discuss what type of content you should be promoting on the platform. When it comes to real estate content, there are two main types that you can promote on Instagram:
- listing photos and videos
- and behind-the-scenes photos and videos.
Listing Photos and Videos
Promoting listing photos and videos on your Instagram account is a great way to generate leads and interest in your properties. Be sure to include relevant hashtags (#realestate #forsale #househunting) so that people who are searching for those terms will be able to find your content easily.
Behind-the-Scenes Photos and Videos
In addition to promoting listing photos and videos, you should also consider sharing behind-the-scenes content with your followers. This could include anything from shooting video tours of properties to snapchatting what it’s like working as a realtor . Sharing this type of content will help humanize your brand and make you more relatable to potential customers.
Reaching potential buyers on social media is essential for any business in the 21st century—and realtors are no exception. If you’re looking for an effective way to market your real estate business, then look no further than Instagram. With its ability to showcase properties in stunning detail and reach a wide audience, it’s the perfect platform for any realtor or real estate agent. Just remember to focus on quality content, use beautiful photography, utilize hashtags, and engage with potential clients—and you’ll be well on your way to success!
So what are you waiting for? Get out there and start snapping some photos!
