If you’re in the business of selling real estate, then you know that lead generation is essential to your success. A well-designed real estate landing page is key to generating leads and converting those leads into clients. When done correctly, a landing page will capture a lead’s information and provide value in exchange for that information. After all, a landing page is often the first point of contact between you and your potential customers. So, what exactly goes into making a great landing page? Read on to find out.
What is a Real Estate Landing Page
A real estate landing page is a stand-alone web page, created specifically for the purpose of driving a visitor to take a particular action. That action could be anything from subscribing to a newsletter, downloading a property brochure, or submitting an inquiry form. A landing page is distinct from other pages on your website in that it is designed to convert visitors into leads or customers. As such, landing pages are typically very focused and have a clear call-to-action. They may also include additional elements, such as videos or graphics, to further persuade visitors to take the desired action. Creating an effective landing page can be critical to the success of your online marketing efforts, so it’s important to put some thought into what makes a good landing page.
Why Do You Need a Landing page
A true landing page is much more than just a web page. It is a carefully crafted sales tool that is designed to persuade visitors to take a specific action. It’s where users land after clicking on your ad or email link so they are typically very focused and concise.
- A Real Estate Landing Page Can Help You Generate More Leads
A real estate landing page can help you generate more leads by providing visitors with an easy way to get in contact with you. By including a contact form or sign-up form on your landing page, you can make it easy for visitors to reach out to you and inquire about your services.
- A Real Estate Landing Page Can Help You Nurture Your Leads
A real estate landing page can also help you nurture your leads by providing them with additional information about your business and what you have to offer. For example, if you include an opt-in form on your landing page, you can offer visitors the opportunity to download an e-book or white paper in exchange for their contact information. By providing visitors with valuable content, you can establish yourself as an expert in your field and build trust with potential clients.
- A Real Estate Landing Page Can Help You Convert More Leads Into Clients
A well-designed real estate landing page can also help you convert more leads into clients by providing visitors with all the information they need to make a decision about working with you. By including testimonials, case studies, and detailed information about your services on your landing page, you can give potential clients everything they need to know about working with you and help them make the decision to pick up the phone and give you a call.
Why Your Website isn’t enough
If you’re running a marketing campaign, chances are you’ll want to use a landing page rather than your website. Your website is a collection of pages that generally provides information about your company to both current customers and prospects. While your website may have sub-pages that serve a similar function to a landing page, there are several reasons why you might use a landing page instead of your website.
First, landing pages are usually designed to be sleek and concise, without distractions like navigation menus or sidebars. Studies have shown that web users have quite short attention spans. This concise design helps to ensure that visitors stay focused on the offer at hand.
A landing page also enables you to deliver a focused and highly targeted message to your audience. This can help to improve your conversion rate by ensuring that visitors take the action you want them to, whether that’s signing up for your newsletter or submitting an inquiry.
Landing pages can be optimized for conversion, with clear calls to action and forms that are easy to fill out.
Finally, landing pages can be used to track results and analyze user engagement, making it easier to fine-tune your marketing efforts. For these reasons, landing pages can be an effective tool for promoting products, capturing leads, and driving conversions.
Key Components of Your Real Estate Landing Page
Basic Elements
- Lead Capture Form
The first thing you need on your real estate landing page is a lead capture form. This is where potential clients will input their information in exchange for whatever it is you’re offering on the landing page. It’s important that the form is short and to the point; you don’t want to ask for too much information upfront or else potential clients will be turned off. Stick to the essentials—name, email address, phone number—and then you can always follow up with additional questions later.
- Compelling Headline
Your headline should be clear, concise, and attention-grabbing. It should sum up what the landing page is about and what potential clients can expect to get by filling out the lead capture form. A good headline will make potential clients want to stick around and learn more about what you have to offer. For example, if you’re selling luxury homes, then your heading should reflect that. Something like “Find Your Dream Home With Us” would be perfect.
- Clear CTA
Your call-to-action (CTA) should be clear and easy to understand. Potential clients should know exactly what they need to do in order to take advantage of your offer. The CTA button should stand out from the rest of your content so that people can’t help but click on it. And once they click on it, they should be taken to a thank-you page or given some sort of confirmation that their information has been successfully submitted.
- High-Quality Visuals
An image is worth a thousand words, so make sure that the images you choose for your real estate landing page are high quality and relevant to the properties you’re selling. People are visual creatures, so an eye-catching image will help grab their attention and keep them engaged with your content. If you’re selling homes in the city, for instance, then using images of busy streets and skyline views would be ideal. Just make sure that the image doesn’t take away from the rest of your content—it should compliment it.
- Highlight benefits
- Social Proof
- Testimonials
- Keep it simple
A real estate landing page is an important tool that can help you generate more leads, nurture your leads, and convert more leads into clients. If you’re not already using a real estate landing page on your website, now is the time to start!
While all websites have a home page, not all websites need or benefit from having a landing page. In general, businesses with simple products or services can get by without one. However, if your product is complex or you’re trying to generate leads, then a landing page can be extremely helpful. Landing pages are also great for promoting special offers or running targeted campaigns.
If you’re not sure whether you need a landing page, ask yourself this question: will creating a separate page with a focused message and CTA help me achieve my business goals? If the answer is yes, then designing a landing page is worth your time and effort.
