Marketing has come a long way in the last century. With the advent of the internet, businesses have had to change the way they think about marketing and advertising. No longer is print or television enough. In order to reach potential customers, you need to be where they are spending their time—and these days, that means being active on social media.
But with so many social media networks out there, it can be difficult to know where to start. That’s why we’ve put together this list of the 7 most important social media networks for realtors, so you can make the most of your time and effort online. By focusing your efforts on these networks, you’ll be able to reach the greatest number of potential customers and grow your business.
Social Media Networks for Realtors
Meta (Facebook) – King of Real Estate Social Media
Facebook is still the king when it comes to social media networks for real estate. With over 2 billion active users, there’s no better place to reach potential customers than on Facebook. It is where the most lucrative client base (baby boomers) spend most of their time. In addition, Facebook offers powerful targeting capabilities that allow you to segment your audience and make sure that your ads are being seen by the people most likely to convert. You’ll be able to reach potential homebuyers and sellers, as well as connect with other real estate professionals. Make sure you have a strong profile and presence on Facebook, and take advantage of features like Facebook Live and Facebook Ads to reach even more people.
YouTube – The Power of Video
If you’re a real estate agent, there’s a good chance you’re always looking for new ways to reach potential clients. And what better way to do that than through the power of video? YouTube is a huge platform with millions of users, which means it’s the perfect place to showcase your listings. By creating engaging videos, realtors can reach a wide audience and promote their properties in a creative way. You can give potential buyers a tour of the property, highlight its best features, and even include testimonials from satisfied customers. Additionally, YouTube allows realtors to share their knowledge and expertise with potential clients. For example, a YouTube video can be used to provide valuable information about the real estate market. Best of all, YouTube is free to use, so you can get started without spending any money. Just create a channel, post your videos, and start building your brand. Who knows? You might just become the next YouTube sensation. Check out our article on YouTube Ads 101 to see how you can also advertise properties on YouTube.
Instagram – Perfect for Sharing Photos & Videos
Instagram has become one of the most popular social media networks in recent years, particularly among younger users. And while it may not be immediately obvious how Instagram can be used for real estate, it’s actually a great platform for sharing beautiful photos and videos of properties you’re selling, open houses as well as giving potential buyers a behind-the-scenes look at what it’s like to be a realtor. It’s also a great way to connect with potential clients on a more personal level. Make sure to post regularly and use relevant hashtags to reach your target audience.
LinkedIn – Largest Professional Network
LinkedIn is different from other social media networks in that it’s geared more towards professionals and businesses. It is the world’s largest professional network, making it a valuable resource for meeting new potential clients, as well as connecting with other real estate professionals. You can also promote your listings to a highly targeted audience of potential buyers. Make sure your profile is up-to-date and includes information about your experience, education, and any awards or recognition you’ve received in your career. You can also use LinkedIn to post articles, blog posts, or even create an entire company page devoted to your real estate business.
Twitter – Share Newsworthy Content
Twitter is a fast-paced platform that’s great for sharing newsworthy content, articles, and blog posts relating to the real estate industry. While the user base isn’t as large as Facebook, Twitter is where people go to find breaking news and information in real-time. This makes it an excellent platform for sharing listings, open houses, and other time-sensitive information about your properties. It’s also a useful networking tool – follow other real estate professionals and companies, and join in on industry-related conversations using hashtags like #realestate or #realtorlife.
Pinterest – Great Place to Share Photos, Infographics & Visual Content
Pinterest may not be the first social network that comes to mind when you think of marketing your real estate business – but it should be! With over 175 million monthly active users, Pinterest is a great place to share photos, infographics, and other visual content relating to buying or selling a home. You can even create virtual iM boards for properties you’re listing – which potential buyers can browse through at their leisure.
TikTok – Gold Mine for Realtors Looking to Reach a Wider Audience
If you’re not on TikTok, you’re missing out. The app is a gold mine for realtors looking to reach a wider audience. With over a billion active users, TikTok has become one of the most popular social media platforms in the world. And it’s not just for teenagers – the app is quickly gaining popularity with adults as well. Given the immense reach of TikTok, it’s no wonder that so many realtors are starting to use the platform to market their properties. By creating engaging content, realtors can reach a larger pool of potential buyers and sellers. Create short, highly-engaging videos that show off your personality and expertise. What’s more, TikTok offers a unique way to connect with potential clients. Unlike other social media platforms, TikTok allows users to directly interact with each other through comments and duets. This level of engagement is essential for building relationships with potential clients. If you’re not already on TikTok, now is the time to start. With its massive reach and engaging platform, TikTok is quickly becoming a must-use tool for realtors.
Snapchat – Up-and-Coming Social Media Network
Snapchat is another up-and-coming social media network that offers a unique way of sharing content with potential buyers. Snapchat’s “Stories” feature allows you to share photos and videos that disappear after 24 hours, making it perfect for sharing time-sensitive information like open houses or special promotions. Plus, with Snapchat’s new Map feature, users can easily see homes that are for sale in their area—making it easier than ever for buyers to find the perfect property. By focus your efforts on these platforms, you’ll be able gain exposure for your listings and grow your business in no time!
There you have it – the 7 most important social media networks for realtors! Overall, these 7 social media networks are essential for any realtor who wants to reach the widest possible audience of potential buyers and sellers. By creating a strong presence on each of these platforms, you’ll be able to reach more potential clients, network with other professionals, and grow your business like never before. So what are you waiting for? Start building your social media empire today!
