TikTok, TikTok, TikTok. It’s the app that everyone’s talking about, and for good reason. It’s the ultimate time-waster, procrastination tool, and entertainment source all rolled into one. But, what if I told you that TikTok isn’t just for lip-syncing to the latest pop songs and showing off your dance moves? Oh no, my dear realtors, TikTok can be a powerful tool in your marketing arsenal.
What is TikTok and How Does it Work?
First things first, let’s talk about what TikTok is and how it works. TikTok is a social media platform that allows users to create and share short videos, usually set to music. The app encourages creativity and collaboration by allowing users to add effects, filters, and transitions to their videos. The videos can be anything from funny skits, to dance routines, to cooking tutorials. The app uses an algorithm to suggest videos to users based on their interests, so the more you use the app, the more personalized your “For You” page will become.
Why TikTok is Great for Real Estate Professionals
Now, you may be thinking, “But I’m a real estate agent, what does this have to do with me?” Well, my dear, let me tell you why TikTok is a great platform for real estate agents.
First off, TikTok has a massive user base. The app has over 1 billion monthly active users, and that number is only growing. That means there’s a huge potential audience for your videos.
Secondly, TikTok is a highly visual platform, which is perfect for showcasing properties. You can take a tour of a property, give a virtual open house, or even show off the neighborhood.
Thirdly, TikTok is all about being creative and having fun. And let’s be real, the real estate industry can be pretty boring at times. TikTok gives you the opportunity to inject some personality and humor into your marketing. People want to work with agents who they know, like, and trust—and TikTok is the perfect platform for showing off your personality. You can also use TikTok to share tips and advice about buying or selling a home.
How Can I Use TikTok as a Real Estate Professional
So, how can you use TikTok for real estate marketing? Well, there are a few ways:
- Showcase properties: Like I mentioned before, TikTok is a highly visual platform, so use it to showcase properties. Give a virtual tour of the property, show off the neighborhood, and highlight any unique features of the property.
- Give tips and advice: Share your expertise with your audience by giving tips on buying or selling a property. You can also share advice on how to prepare a property for sale, or give home staging tips.
- Show off your personality: Remember, TikTok is all about having fun and being creative. Use this to your advantage by showing off your personality and sense of humor.
- Host virtual open houses: If you can’t have an in-person open house, why not host one on TikTok? Give a tour of the property and answer any questions in the comments.
- Have Some Fun!: Real estate can be stressful, so use TikTok as an opportunity to let loose and have some fun! Shoot goofy videos with clients (with their permission, of course), show off your dance moves, or give a behind-the-scenes look at what it’s really like to be a realtor. Potential clients will appreciate your authenticity, and you’ll stay sane in the process!
What Type of Content Can I Create?
Now, you may be thinking, “But I don’t know what kind of videos to make!” Don’t worry, I’ve got you covered with some ideas for real estate-related TikTok videos:
- A “day in the life” of a real estate agent
- A virtual tour of a property
- A “before and after” of a home staging project
- A “how to” on preparing a property for sale
- A Q&A about buying or selling a property
- A tour of the neighborhood around a property
- A “fun facts” about a property
Just think of all the helpful content you could create!
How to Get Started
Now that you have some ideas for videos, it’s time to create a TikTok account and start creating. Creating an account is easy, just download the app from the App Store or Google Play, and sign up using your email or phone number.
Once you’ve created your account, take some time to explore the app and get familiar with its features. When you’re ready to start creating content, hit the record button and start filming! Keep in mind that most TikTok videos are between 15 seconds and 60 seconds long—so don’t feel like you have to cram too much into each one. Just have fun and be yourself—your followers will love it.
TikTok Tips & Tricks
Once you’ve started using TikTok, there are a few things you can do to make sure your content is seen by as many people as possible. First, use hashtags relevant to your industry (such as #realestate or #realtor). You can also collaborate with other users—for example, if there’s another real estate agent in your area with a large following, see if they’d be interested in doing a duet video with you. And last but not least, try posting at different times of day to see when your videos get the most engagement. There’s no magic formula here—it’s all about trial and error. So put yourself out there and see what happens!
Realtors, this one’s for you! You have a lot of competition in the market these days and need to find ways to stand out from your competitors. Using TikTok as part of your marketing strategy may seem daunting at first but it doesn’t have to be! By investing some time into understanding how the platform works and regularly creating interesting content tailored towards your target audience, you’ll soon see results from your efforts! If you need help getting started check out our other blog post about how you can create successful video campaigns on Tiktok – we’ve got all the tips you need! Good luck!
